Your complete guide to selecting a domain name that boosts your brand and drives traffic. Learn the strategies used by successful websites.
Everything you need to know to select the perfect domain name for your business or project.
Keep it short and memorable - Ideally under 15 characters
Make it brandable - Avoid generic names
Use keywords strategically - But don't overdo it
Choose the right extension - .com is still king
The best domain names are easy to type and remember. Avoid:
💡 Pro Tip: Test your domain name by saying it out loud. If people can't spell it after hearing it once, it's too complicated.
Your domain should represent your brand, not just describe your business. Brandable names:
💡 Examples: Google, Amazon, Shopify - these names didn't describe the business but became strong brands.
While exact-match domains aren't as powerful as they once were, including a relevant keyword can help with SEO if done naturally.
💡 SEO Insight: While keywords can help, Google now prioritizes brand signals and quality content over exact-match domains.
.com is still the most trusted extension, but alternatives can work well:
All businesses (most trusted)
Tech companies
Non-profits
Tech startups
Companies (alternative to .com)
| Extension | Trust Rating | Best For |
|---|---|---|
| .com |
|
All businesses (most trusted) |
| .net |
|
Tech companies |
| .org |
|
Non-profits |
| .io |
|
Tech startups |
| .co |
|
Companies (alternative to .com) |
Use our domain search tool to check availability and register your ideal name.
Answers to common questions about choosing and registering domains.
Ideally, keep your domain name under 15 characters. Shorter names are easier to remember, type, and share. The average domain length for top websites is about 9 characters.
While other extensions (.io, .co, .ai) have gained popularity, .com remains the most trusted and memorable. About 48% of all websites use .com. If possible, secure the .com version of your name.
It's often wise to purchase the main alternatives (.net, .org) and redirect them to your primary domain. This prevents competitors from using similar domains and protects your brand.
Use our domain search tool above or any WHOIS lookup service. Also check social media platforms to ensure the name is available across all channels you plan to use.
Consider these options:
Your perfect domain is waiting - take the first step toward online success today.